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TBH Pets was founded to offer a healthier alternative to dogs, to fulfill their nutritional requirements, while minimising potential harm to the environment.
he co-founders named the startup TBH, or To Be Honest, to reflect the honesty and passion they brought to the vision of revolutionising the pet food industry. Blair, COO & CMO, TBH Pets, elaborates, “The TBH brand is about transparency, honesty, being one with yourself, your pet and with the environment. There is a sense of discovery around the TBH name. The TBH name resonated with our core consumer, female, aged mid-20s to mid-30s.”