Softness without the junk? Add a little of Ecostore's fabric softener to your wash for luxurious softness and the fresh, clean smell of natural citrus. This plant-based fabric softener helps keep clothes, sheets and other fabrics looking and feeling beautifully soft. It's free of harmful chemicals including synthetic dyes or perfumes or any animal based ingredients, so it's not only a wonderful help in your laundry, but also gentle on the environment.