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My Day On A Plate: Promise Or Pay Founder & Vegetarian Jay Boolkin

Jay gets inspired by small actions that have the power to bring about big change and loves engaging with like-minded people who give more to the world than they take. He is the founder of Promise or Pay, a social platform that helps you stick to you goals by donating money to charity if you don’t follow through, and encouraging others to donate if you succeed. Make your promise at


"I’ve been a vegetarian for about 10 years. I don’t know if I am meeting my nutritional needs each day. I don’t tally if I’ve had enough grains for my iron, milk for my calcium, or eggs to supplement my protein (I had to look those up). I don’t stress about whether or not I’m getting the right vitamins and nutrients. I simply try to eat fresh, non-processed quality food as much as possible.

I’ve been eating this way for so long that I don’t think about it all anymore. It’s kind of like driving a manual car. At first, learning to do so many things at once feels overwhelming but after doing it for a while you just do it, without given it a second thought, like you’re on auto-pilot.

The following is what I eat on an average day. And I feel pretty damn good most of the time – I’m in shape, I sleep well, I don’t get tried and I rarely get sick"


Start with a coffee followed by a delicious smoothie made by my beautiful girlfriend. This usually includes some combination of coconut water and flesh, raw eggs, full fat yoghurt, fresh berries, frozen banana, almond milk and cinnamon. I’ll often follow this up with a bowl of oats topped with banana and honey.



This will often be a simple salad tofu/bean wrap using a mix of vegetables from the fridge – avocado, tomato, carrots, spinach, cucumber and rocket. I’ll add a light spread of Soy Mayo, maybe a few chili flakes and some grated vegetarian (non-rennet) cheese. Pop that in the sandwich press and then into my mouth.



If we’re feeling like something homely, we’ll make what is simply referred to as ‘Bad Mad’. This is a classic and hearty dish that we’ve been making for years. I’d love to hear if anyone else eats this combination of foods. Are you ready? Lightly stir-fry a bunch of colourful vegetables – onions, peas, carrots, corn, broccoli, capsicum, bok choy etc. Once they are done add a can of baked beans and stir-through to heat. Serve and top with vegetarian (non-rennet) cheese. Dessert is usually Greek yoghurt with honey and cinnamon.


Blueberries, peanut butter straight off a spoon, coconut water, homemade hummus with fresh vegetables, tea, more coffee, more smoothies.

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