Moogoo Moothpaste Fluoride Free 100g

Moogoo Moothpaste is a fabulous formulation that took them years to develop after talking with both dental practitioners and their customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told them they would never use, or give their children toothpaste that contained Fluoride. Their aim was to provide the benefits of Fluoride to those who prefer not to use this ingredient.

• A natural toothpaste with a Fluoride-free alternative • Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute • Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more • Xylitol helps prevent bacteria and plaque from sticking to teeth • Stevia Leaf Extract makes it taste nice – especially for kids!

MooGoo, founded by Craig Jones in 2005, originated from a cow udder cream used by his mother for psoriasis. After reformulating it into a lighter, non-greasy version, the name "MooGoo" emerged. Today, MooGoo offers over 40 natural skincare and scalp products, prioritising healthy ingredients and effectiveness for the whole family, including a recent dental range.

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser).