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While “clean beauty” doesn’t have a hard definition, at GoodnessMe, the beauty, skincare, and toiletry products that we consider “clean” are those that have been produced with a conscience.
Next time you’re running low on a product in your bathroom cabinet, why not swap it out for an alternative that cares about consumer health and the bigger picture?
Swap Supermarket Body Wash for Dr Bronner’s Pure-Castile Soap
Certified fair trade and cruelty-free, Dr Bronner’s ‘All-In-One Magic Soap’ has countless uses beyond a hand and body wash. Use it as a fruit and veg wash, all-purpose household cleaner, dishwashing liquid, shaving gel, or shampoo (for your dog, too). We love that the bottles are made entirely with post-consumer recycled plastic; the mini 60mL bottles are great for reusing as a travel toiletry bottle.

Swap Standard Facial Wipes for Wotnot Sensitive Natural Face Wipes
What’s not to love about Wotnot. 100% biodegradable and compostable, their sensitive wipes are free from the perfumes and alcohols (skin irritants), and petroleum oils (pore cloggers) commonly found in facial wipes. Made with super soft and sustainable bamboo, the actual wipes don’t contain any weird plastics, polyesters, or glues either.

Swap a L’Oreal Lippy for Ere Perez Olive Oil Lipstick
Although L’Oreal products don’t undergo animal testing in the US, that’s not the case when they land in China, according to PETA (People for the Ethical Treatment of Animals). Vote with your wallet for cruelty-free beauty products by getting your lippy and other makeup essentials from Ere Perez’s natural skincare and makeup range. We rate their Olive Oil Lipsticks not just because they aren’t tested on animals, but because they’re formulated with nourishing plant-based ingredients that feel and look luxe on your lips.

Swap Non-Organic Tampons for Vamor Tampons
Not your average supermarket tampons, Vamor’s 100% organic cotton tampons are hypoallergenic, pesticide-free, AND delivered to your door through their subscription service. The best part is that a portion of your Vamor purchase will go towards providing sanitary products to women who can’t afford them.

Swap a Paraben-Containing Cleanser with Skinfood’s Cleans All Cleanser
If you’re after an effective paraben-free cleanser, Skinfood really does wipe your face clean of impurities - and without leaving your skin flakey, thanks to nourishing ingredients like manuka honey and avocado oil.

Swap Perfume-Loaded Lip Balm with Burt's Bees Vanilla Bean Lip Balm
While ‘aroma’ (artificial fragrance) is the first (i.e., the main) ingredient listed in that lip balm on your left, the main ingredient in Burt’s Bees velvety lip balm, sunflower seed oil, is both natural and hydrating.

Swap Estee Lauder Night Cream with Antipodes Avocado Pear Nourishing Night Cream
Estee Lauder products unfortunately aren’t exempt from third-party animal testing in China, according to PETA. We prefer the extensive skincare range from Antipodes; an effective and truly cruelty-free alternative, Antipodes say NO not just to animal testing, but also animal testing by suppliers and third-parties. Their nourishing night cream feels lovely and light and works a treat on dry skin thanks to ingredients like olive-derived squalane, a hydrating plant-extract, and patented Vinanza Grape extract, a powerful antioxidant.

Swap Effervescent Collagen Tablets for Rejuvinate’s Collagen Mineral Water
Just one 350mL bottle of Rejuvinate’s pretty pink bubbly beverage will give you 5x more skin-plumping collagen than a certain collagen supplement from the chemist - and without any artificial colours, flavours, or sweeteners.

Swap an Additive-Loaded Gargle for Wellgrove’s Olive Leaf Extract Throat Gargle
Wellgrove’s unique, plant-based formula gets the GoodnessMe tick of approval not just because it’s Aussie-grown and owned but also because it can give your immune system a gentle nudge when you’re feeling a sore, scratchy throat coming on. Complete with calming chamomile and soothing sage, it gets bonus points for being FREE from all the weird artificial colours and artificial sweeteners lurking in commercial throat gargles.

Swap Your Clinique Day Cream for a La Mav Moisturiser
Sigh. Clinique is another beauty brand that still tests on animals under its parent company Estée Lauder. Give your skin a drink with one of La Mav’s luxe AND ethical moisturisers instead; a Choose Cruelty-Free company, La Mav’s luxe skincare comes with peace of mind that what you’re putting on your skin hasn’t been tested on animals on or offshore. From their brightening Rumex Day Cream to their ultra-hydrating Hyaluronic Cream and Wrinkle Smoothing Cream, La Mav has formulated an ethical moisturiser for every skin type.

Swap Synthetic Bath Bombs for Zea’s Relief Kunzea Bath Salts
Whether they’re lurking in a food or a beauty product, we say no to unnecessary artificial ingredients at GoodnessMe. Zea’s bath salts are free from the fake ingredients often found in bath bombs (like artificial colours and perfumes), but FULL of all the good stuff: magnesium to help relax tired, aching muscles, AND a natural scent from kunzea shrub essential oils that’ll take you to the Australian bush.
