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White Magic is Australia & New Zealand’s largest supplier of professional microfibre cleaning products. Established in 2003 we specialist in innovation and quality. White Magic is a brand dedicated to selling chemical free cleaning products. We started in 2003 with our Original White Magic Sponge and have grown the brand to a variety of sponges, cloths and mops. We source the highest quality products from around the world and sell them at highly competitive prices in stores around Australia and New Zealand.