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Want to make better food choices?

Download your FREE ebook: How to Read Food Labels

We know how time-consuming and confusing it can be to make sense of food labels and health-washed words. Written by our nutritionist, this e-book takes the guesswork out of labels. Making it easier for you to find delicious, nutritious foods.

GoodnessMe's Guide to Reading food labels

7 Ways we’ll guide you

  • Artificial ingredients 101
  • Lowdown on fat, salt and sugar
  • Don’t be fooled by confusing claims
  • Understanding ingredients
  • Understanding the Nutrition Panel
  • About the Health Star Rating
  • Don't sweat the small stuff
— Peta, GoodnessMe Founder & Wholefood Lover
Natural, wholesome foods helped me take control of my health, and I want to spread this message to as many people as I possibly can. 'Cause nourishing your body feels pretty spectacular!

— Peta Shulman, GoodnessMe Founder

Shahna Sarpi, GoodnessMe Nutritionist

Shahna Sarpi


Malissa Fedele, GoodnessMe Nutritionist

Malissa Fedele


Nutritionist-approved, artificial-free food

We make healthier eating simple and fun. Our nutritionists scrutinise every food label so you don’t have to.

Nothing lands in our store or packed in your box until checked against our Real Food Code - a super strict set of hoops for every. single. product to jump through.

We’ll never sell anything that doesn’t measure up.

For all the goodness, join us.

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We are as proud of what we do, as we are of what we choose not to do. And that is our promise to you!

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We acknowledge and respect the Gadigal people of the Eora Nation, the Traditional Owners of the Land where we operate GoodnessMe. We extend respect to all Aboriginal and Torres Strait Islander peoples. We honour and respect First Nations rich culture and continuing connections to land and waters, and celebrate native Australian bush-tucker. We welcome everyone to GoodnessMe: all races, ethnicities, genders, sexual orientations, bodies, abilities, ages and religions.